BEAT
THE
BEAR
Helping Funeral Directors outrun their competition
BEAT
Your business can’t compete with the big bears spending £100,000s on TV ads.
It is possible to outrun the locals.
The statistics are alarming. We’ve heard that 40% of funeral plans written last year specified direct cremation this trend isn’t going anywhere - meaning much less business to go around. To survive and thrive in this changing market you have to get ahead of everyone else. If you think of your brand as your shoes – then you need great running shoes, not wooden clogs!
Brand is not about your logo, important as that is. Brand is defined as what people feel when they interact with your service. Therefore your brand is only as good as their last experience.
Unfortunately as any car dealer will tell you it is very easy to get your reputation lumped in with others. This is why right now, it is critical, that everything that people see and hear about your service, portrays impeccable professionalism.
Websites – that make you the stand out choice in the area
Branding – that allows you appeal to your target clients
Design – for a cohesive customer experience from start to finish
Social media strategy – to maximise your online presence
Training - so your staff have the skills to give bereaved people the best experience
Edu-Therapy™ – Community engagement that heals hearts
Now not only do we need to outrun the giant spending bear but also the dent in trust that many will have experienced in the sector in the last weeks. We know that by far and away the vast majority of Funeral Directors are hard working, passionate & compassionate, caring people that will do their utmost for their families. Sadly most people don’t know anything at all – except perhaps what they’ve seen in the news.
If you haven’t reviewed your brand touch points for a while then take advantage of our offer -it’s a great, no obligation way to have a fresh look at where your brand is at with practical tips to do something about it. A lot of it at no cost to you other than your time.
Website Audit – Ian will give you a short non/techy review of your website highlighting where it’s flying and where it’s dawdling
Social Media Audit – Eimer will give you feedback on where your social could be Fitter
Workshop – Carole’s live 90 minute Brand Success workshop will give you dozens of hints and tips to improve your marketing success.
FIT Social Media and Flourishh Branding and Design have joined forces to help you Beat the Bear
Eimer Duffy created FIT Social Media to help funeral and bereavement services professionals and suppliers market their businesses using social media and digital marketing. She offers bespoke solutions and training so you can reach more customers, find future employment or recruit new employees.
Ian Henderson has decades of experience as a graphic designer and is a Certified Brand Strategist passionate about using design to bring the results his clients need. He set up Flourishh to specifically help those smaller businesses who have a passion for what they do succeed and thrive in an ever changing market.
Carole Henderson is a specialist grief trainer and educator having trained over 700 grief specialists from 36 countries over the last 14 years. In 2022 she bought Edu-Therapy™ to the UK from Canada to add to the work place training she offers as part of the Flourishh offering.
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